~ NurShuhana ~

CHAPTER 2 - Identifying Competitive Advantage What is COMPETITIVE ADVANTAGE? ~ A product or a service that an organization's customers place a greater value on that similar offerings from a competitor ~ Competitor Advantage is temporary because competitors keep duplicate the strategy ~Then, the company should start the new competitive advantage FIVE FORCES MODEL  ~ Michael Porter's Five Forces Model is useful tool to aid organization in challenging decision whether to join a new industry or industry segment Buyer power Supplier power Threat of substitute products or services Threat of new entrants Rivalry among existing companies 1. BUYER POWER HIGH - when buyers have many choices of whom to buy LOW - when their choices are few To reduce buyer power (and create competitive advantage), an organization must make it more attractive to buy from the company not from the competitors Best practice of IT - Based L

CHAPTER   1  - Business Driven Technology Information technology is everywhere in business Business Function = Department  INFORMATION TECHNOLOGY'S IMPACT ON BUSINESS OPERATIONS                       Common Departments In An Organization Accounting Finance Human Resources Marketing Sales Production Management Operations Management Management Information Systems                                        ~ Organizations typically operate by functional areas or functional silos  ~ Functional areas are interdependent INFORMATION TECHNOLOGY BASICS Information Technology (IT) : ~ A field concerned with the use of technology in managing and processing information ~ Information technology is an important enabler of business success and innovation Management Information Systems (MIS) : ~ A general name for the business function and academic discipline covering the application of       people, technologies, and proced