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MGT 300 - Chapter 13

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Chapter 13 - E-Business E-BUSINESS                 ~ The Internet is a powerful channel that presents new opportunities for an organization to : Touch customers Enrich products and services with information Reduce costs E-COMMERCE & E-BUSINESS ~ How do e-commerce and e-business differ ? ~ E-commerce - The buying and selling of goods and services over the internet (online transactions) ~ E-business - The conducting of business on the Internet including, not only buying and selling but also serving customers and collaborating with business partners (online transactions, serving customers and collaborating with business partner)                      E-BUSINESS MODELS        ~ E- Business Model  - An approach to conducting electronic business on the Internet. E - BUSINESS MODELS BUSINESS-TO-BUSINESS (B2B) ~ Electronic marketplace (e-marketplace) - Interactive business communities providing a                  central market where multiple
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MGT 300 - Chapter 12

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Chapter 12 - Integrating The Organizations From End To End-Enterprise Resourcing Planning                                   ENTERPRISE RESOURCE PLANNING (ERP) ~ At the heart of all ERP systems is a database, when a user enters or updates information in one module, it is immediately and automatically updated throughout the entire system                                  ~ ERP systems automate business processes                              BRINGING THE ORGANIZATION TOGETHER  ~ ERP - The organization before ERP                                                  ~ ERP-Bringing the organization together                                                  The Evolution of ERP INTEGRATING SCM, CRM AND ERP ~ SCM, CRM and ERP are the backbone of e-business ~ Integration of these applications is the key to success for many companies ~ Integration allows the unlocking of information to make it available to any user, any
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MGT 300 - Chapter 11

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Chapter 11 - Building a Customer - Centric Organization - Customer Relationship Management                              CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ~ CRM enables an organization to: Provide better customer service Make call centers more efficient Cross sell products more effectively Help sales staff close deals faster Simplify marketing and sales processes Discover new customers Increase customers revenues RECENCY, FREQUENCY, AND MONETARY VALUE ~ Organizations can find their most valuable customers through''RFM" - Recency,Frequency,and Monetary value ~ How recency a customer purchased items (Rencency) ~ How  frequently  a customer purchased items (Frequency) ~ How much a customer spends on each purchase (Monetary Value) THE EVOLUTION OF CRM ~ CRM reporting technology - Help organizations identify their customers across other applications ~ CRM analysis technologies - Help organization segment their customers into categorie
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MGT 300 - Chapter 10

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Chapter 10 - Extending The Organization - Supply Chain Management SUPPLY CHAIN MANAGEMENT                                      ~ The average company spends nearly half or every dollar that it earns on production ~ In the past, companies focused primarily on manufacturing and quality improvements to influence their supply chain BASIC OF SUPPLY CHAIN ~ The supply chain has three main links :  Materials flow from suppliers and their "upstream" suppliers at all levels Transformation of materials into semifinished and finished products through the organization's own production process Distribution of products to customers and their "downstream" customers at all levels ~  Organizations must embrace technologies that can effectively manage supply chains PLAN -  A company must have a plan for managing all the resources that go toward meeting customer demand for products or services SOURCE   - Companies must carefully
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